Growing your business
from the inside out.

A cohort-based program for entrepreneurs who are passionate,
capable and ready to build something real without losing
themselves in the process. Offered directly to entrepreneurs and through partner organizations

See the Journey

Now enrolling – 2026

Current programs are forming now.

MindShift is running across multiple communities. Find the one closest to you.

Sphere Mindshift Business Accelerator Cohort 4

In Partnership with The Sphere Northampton, we are running another cohort. The Sphere’s mission to supporting women and gender expansive entrepreneurs through community events, coworking space and mentorship and programming is the perfect fit for The MindShift program. **Fall 2026 Cohort is full. Join our mailing list for updates on cohorts in 2027 & come support our Cohorts Showcase in December.**

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Westfield Cohort 5

Now accepting applications for the fifth MindShift cohort. The City of Westfield, in partnership with The Sphere Northampton, has made a sustained investment in strengthening local entrepreneurs and building a more resilient small-business community. The program has supported business owners and long-term economic development by helping keep local businesses rooted in Westfield.

APPLY NOW

City of Chicopee

The City of Chicopee, in partnership with the Chicopee Chamber of Commere, is launching its first MindShift cohort, investing in local entrepreneurs and the long-term strength of its small-business community. By bringing MindShift to Chicopee, the City and Chamber are providing business owners with the tools, confidence, and support they need to build stronger, more sustainable businesses.

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Are you an organization that serves entrepreneurs? Learn how to bring MindShift to your clients.

OUR PHILOSOPHY

Business skills AND the inner work — neither is optional.

Most business programs teach you the mechanics. Marketing, finances, planning. What they rarely address is why those mechanics feel impossible to use when you’re running on empty, drowning in self-doubt, or operating from fear.


“You’re not alone in this. What you’re feeling makes complete sense — and it doesn’t have to be the ceiling on what you build.”

MindShift was built on a different belief: that the inner work of entrepreneurship — learning to regulate your nervous system, trust yourself, respond instead of react — is the business work. Not the soft extra. The whole point.

We don’t ask you to set aside the scared part to focus on the strategic part. We bring both of them into the room, every week, together.

Three pillars. One integrated journey.

Entrepreneurial Mindset

Resilience, emotional intelligence, risk tolerance, self-regulation, and comfort with the unknown — the skills that make everything else possible.

Business Planning & Basics

Marketing, financial management, business planning, and strategy — made accessible through hands-on practice and LivePlan software.

Community as Catalyst

You don’t learn alongside your cohort — you grow through them. The relationships built here often outlast the program itself.


OUR STORY

Built from a Gap. Grown from Community.

MindShift started with a gap Kasey Corsello noticed in 2020 while collaborating with Easthampton Mayor Nicole LaChapelle to connect resources for local small businesses: entrepreneurs weren’t failing for lack of drive — they were failing because traditional business programming left out the human side entirely

“This accelerator takes a progressive approach by focusing on the real obstacle to success: fear. Rather than viewing failure as the primary challenge, Kasey and Dee help entrepreneurs confront and overcome the fear that can hinder them from achieving their potential. This empowering shift in perspective has already proven to be a powerful tool for entrepreneurs in our community”
-Former Mayor Nicole LaChapelle, City of Easthampton

Together with Dee Dice, a serial entrepreneur and business advisor with over 30 years of experience, Kasey launched the first cohort in 2021 as part of Easthampton’s Blueprint for Business initiative. They built a curriculum that treated resilience, emotional intelligence, and mindset as equally essential as financial planning — and named it MindShift.

Since then, nearly 200 entrepreneurs across Western Massachusetts have gone through the program. The name says it all: the biggest transformation isn’t the business plan. It’s the person holding it.

PARTNER WITH US

Bring MindShift to the entrepreneurs you serve.

MindShift partners with economic development organizations, workforce development agencies, CDCs, municipalities, and other community-based organizations to deliver the program directly to their clients — fully funded through grants, sponsorships, or municipal partnerships.

Your clients get a transformative 8-week experience. You get a proven program with a track record of real outcomes — delivered by experienced co-founders who know how to meet entrepreneurs where they are.

“MindShift delivered exactly the kind of impact we want to support. Participants didn’t simply leave with more business knowledge—they left thinking differently about themselves as business advisors, with clearer goals and the tools and confidence to move forward.” Shirronda Almeida-Director, Mel King Institute

  • Turnkey curriculum – we handle facilitation, coaching, and materials

  • Grant-fundable program model with documented outcomes for reporting
  • Co-branded delivery – your organization stays at the center of the relationship
  • Cohorts tailored to your community – geography, population, and timing
  • Experienced with CDBG, ARPA, LISC, SBTA, and municipal funding structures

COMPARE MINDSHIFT TO OTHER PROGRAMS

CLICK TO ENLARGE

Stay in the loop.

Join our partner mailing list to hear about new cohort opportunities, funding partnerships, and program updates as we grow into 2027 and beyond.

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WHAT PARTICIPANTS RECEIVE

Everything you need.
Nothing you don’t.

8 Weekly Workshops

Interactive, cohort-based sessions that build on each other — structured and supported throughout.

LivePlan Software Access

3-month subscription included ($60 value) — the business planning tool that makes your ideas concrete and fundable.

1:1 Coaching

Individualized coaching sessions with Kasey and Dee — tailored to where you are, not where a curriculum says you should be.

Cohort Community

A cohort of real people who will become your network, your advisors, and your cheerleaders — during and long after the program.

Individualized Goal-Setting

You set your own goals. We help you get there. No one-size-fits-all path here — your business is yours.

Community Referrals

Connections to ongoing support resources in your community — because MindShift’s impact doesn’t stop at week 8.

ROOTED IN RESULTS

What participants have actually built.

These aren’t projections. They’re things real people did — during and after MindShift.

Secured $100,000 in investor funding using a business plan completed during the program.

Completed a business plan, opened her business, and partnered with a local organization — all within 8 weeks.

Got licensed, found a rental kitchen, and launched a food business within two months of completing the program.

Hired a new employee, terminated another, and expanded into an additional service area.

Launched a consulting practice and finished a professional website.

Increased amount of retail stores to wholesale greeting cards by 100% after being stalled for months.

Established an LLC and increased revenue — and there are many more outcomes not listed here.

Multiple cohorts. Multiple communities. Ongoing

2021 The City of Easthampton, Cohort 1
2022 The City of Easthampton, Cohort 2
2023 The City of Northampton
2023 Mill at Crane Pond
2023 The City of Westfield, Cohort 1
2024 The City of Westfield, Cohort 2
2024 Mel King Institute, Cohort
2025 The City of Westfield, Cohort 3
2025 Mel King Institute, Cohort 2
2025 The Sphere Northampton, Cohorts 1 & 2
2026 Hilltown CDC
2026 The City of Westfield, Cohorts 4 & 5
2026 The Sphere Northampton, Cohorts 3 & 4
2027 The City of Chicopee and more forming


WHO IS THIS FOR

This program was built for you
if you recognize yourself here.
Not a hypothetical entrepreneur. A real one, navigating a real life.

You’re passionate — and overwhelmed.

You believe in what you’re building. You’re also drowning in all you don’t yet know: the systems, the pricing, the finances, the marketing. The gap between the vision and the reality feels enormous some days.

You’re capable — but doubting.

You’ve done hard things. You’re doing hard things right now. And still, the voice that says “who are you to do this?” shows up regularly. You already know more than you think. MindShift helps you trust it.

You’re building — while carrying everything else.

You’re an entrepreneur and a parent, a caregiver, a person in transition. Your business isn’t separate from your life — it’s woven into it. MindShift honors the whole person, not just the founder.

You’re early-stage, or starting over.

Whether this is your first real step toward business ownership or a fresh start after something that didn’t work, MindShift meets you where you are — not where a program thinks you should be.

You’ve been waiting for permission.

Waiting until you know enough. Have enough. Are ready enough. MindShift won’t tell you to wait. It will give you the tools, the community, and the evidence — from your own experience — that you are already enough.

You want a community, not just a course.

You’re not looking for another library of videos to watch alone. You want real people who see you, challenge you, and cheer for you — week after week, long after the program ends.

THE 8-WEEK JOURNEY

We don’t hand you a syllabus.
We hand you a mirror.

The work unfolds in the room, with your cohort, in real time.
Here’s the shape of what moves through you.

HOW IT BEGINS

You arrive as you are.

No prerequisites. No performance. You bring your idea, your uncertainty, and whatever is happening in your life right now — and that becomes the starting point. We open every session with a moment to settle, and then we celebrate: the small things that moved this week, the quiet wins that usually go unnoticed. This is not warm-up. It is the work.

HOW IT DEEPENS

You begin to trust your own thinking.

Something shifts in the middle weeks. The fear doesn’t disappear — but it stops running the room. You start to understand why certain things have felt impossible, and that understanding changes what’s available to you. The business skills land differently when you’re not operating from scarcity. The numbers become something you can actually approach.

HOW IT CLOSES

You stand up and own it.

The final session is all about showcasing your business — not as a pitch to be judged, but as a declaration of what you’ve built and who you’ve become. Your cohort is there t cheer you on. The celebration isn’t at the end of the program. It is the program’s whole point, arrived at together.

Every session opens with a centering practice and celebrations — participants share wins from the week, big and quiet alike.
This is not optional. It is the heartbeat of the MindShift experience.

THE TRANSFORMATION

You’ll leave different.
Here’s how.

Not in a fixed, finished way. In a grounded, clear-eyed, I-know-who-I-am-and-what-I’m-building way.

YOU ARRIVE CARRYING

YOU LEAVE WITH

Scarcity thinking — never enough time, money, or readiness

A possibility mindset — and a plan grounded in reality

Fear that shows up as avoidance

The ability to notice fear and move forward anyway

The belief that you need to have it all figured out first

Confidence rooted in your own direct experience

Isolation — building something real without anyone who gets it

A community that knows you — and keeps showing up

Self-judgment dressed up as perfectionism

Progress over polish, as a daily practice

“The shift isn’t just in your business plan. It’s in how you see yourself.
Participants leave knowing they are capable business owners — not just people trying to figure it out.”

MEET THE FOUNDERS

They are visionaries, pragmatists.
And co-travelers, not experts above you.

Kasey and Dee bring their full, real lives into this work — because the best
teaching comes from the messy middle, not the polished summit.

Kasey Corsello

Entrepreneur · Certified Leadership Coach · Co-Founder

Kasey has worked with hundreds of people — from finance professionals navigating work-life balance to entrepreneurs figuring out who they want to become. She’s also co-owner of Corsello Butcheria, a meat share and butcher shop she runs with her husband, which means she is living the hard, beautiful work of business partnership in real time.

She has ADHD and is navigating parenting highschool-aged children while also nurturing her businesses. She brings radical honesty about what energy looks like in waves — and how to build a business that works with your actual life, not a hypothetical one. She coined the phrase “mindful mediocrity” and that practice has allowed her the grace to fumble, make mistakes and ultimately continue to move forward.

“I apply the same tools I teach to my own life. Visibly and vulnerably. That’s not a choice — it’s the only way I know how to lead.”

Dee Dice

Serial Entrepreneur · Small Business Financial Expert · Co-Founder

Dee is living, breathing proof that entrepreneurship has no expiration date. She is a solo parent of adopted children, which means she knows something about doing hard things without a blueprint. She recently launched an adventure travel company called Constant Growth Traveling Adventures under the URL deedice.com.

Dee is the financial backbone of MindShift. She brings decades of lived experience in small business bookkeeping, financial systems, and business structure — and she delivers it with joyful pragmatism that makes numbers feel like something you can actually approach.

“Mindshift brings together everything I have learned from decades of entrepreneurship and small business consulting. It is a privilege to share and help business owners grow.”

IMPACT

What happens when people show up for themselves.

200+

entrepreneurs helped
since launch

8

weeks of structured, supported transformation

∞

alumni connections that outlast the program

“I treasured so much my time in the MindShift Business Accelerator. It offered me a weekly date with my business where I could look under the hood and dive a little deeper into what I was doing and where I wanted it to go. Dee and Kasey created a safe, warm, and inspiring space — both in person and online — and they were enormously generous with their time during our one-on-one meetings. The cohort of business owners were all so supportive. I felt like we were genuinely invested in each other’s businesses and successes. I’ve always felt a bit isolated running my business, but this accelerator truly helped me feel connected and not so alone. And thanks to Kasey, I’m seeing and celebrating the small wins, which is keeping me motivated.”

MINDSHIFT PARTICIPANT

“What an experience! I can see where this program can really help me in developing a better business mindset. Looking forward to the next sessions.”

LINDA · NORTHAMPTON COHORT 1

“It was important for me to focus on just one target market, create a marketing plan around that and move forward. I had been stuck because I have so many target markets.”

PHYLLIS · WESTFIELD COHORT 1

“The most valuable thing for me has been my comfort level with my numbers. My relationship to numbers has changed over the course of this program. I have overcome my fear of looking at them.”

SHEILA · NORTHAMPTON COHORT 1

“It has been important to take the time to think about my business and craft language that I can test on other participants and use in all my marketing.”

AMY · EASTHAMPTON COHORT 2

“I have deeply enjoyed getting to know everyone in this cohort. It has been hugely valuable. I will definitely be referring people to Kasey and Dee.”

THERESA · WESTFIELD COHORT 1

“I’m reaching out with a quick gratitude note for you all. Seconds is currently a finalist to receive a vacant storefront grant through the city of Northampton, and in putting together all the materials for the application I was struck by how easeful it was – in large part because of the MindShift Accelerator. The pitch deck turned business plan, the elevator pitch – it all transferred seamlessly and definitely wouldn’t have without you all. Thanks for being such strong supporters and partners in getting Seconds off the ground and for the ways that support continues to ripple into this early launch phase. You’re offering such an incredible resource to our beautiful community and I’m grateful to be part of it alongside you.”

SECONDS-Northampton, MA

COMMUNITY PARTNERS

TAKE THE FIRST STEP

Start with a converstation.

Schedule a free 15-minute consultation with Kasey or Dee.
No pitch, no pressure — just a real conversation about where you are and whether MindShift is the right fit.

8 weeks, cohort-based

Mindset + business tools

LivePlan included

1:1 coaching + community

Or reach out with questions — we’d love to hear from you.

Learn More 

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Growing your business from the inside out.